What are the potential market sectors?

"As the world's largest multilingual economic area, the EU will depend on effective language technology applications to knit together the integrated economy based on networked businesses." Rose Lockwood, Director of Research, Berlitz GlobalNET

  • Voice and message communications We are seeing the rise of voice controlled electronics in hand-held computing devices and in voice portals accessed through our mobile phones. This is the new age 'time-management', where users can pick up their email as voicemail and access diary and phone book details through a voice portal. Follow this link for an article on voice portals and the internet.

  • Call-centre based applications CRM (Customer Relationship Management) is the buzz phrase in the call centre sector, with telephone and online sales and support departments finding it essential to employ tools to manage incoming enquiries and channel business interests. For more information follow this link for an in-depth article on the use of HLTs in the Call-centre sector.

  • Web portals and e-commerce vendors Making sense of the ever growing world wide web means better and navigation aids to help the user find the exact information they want. We are beginning to see cutting edge HLTs being developed for this, and the world wide web as we know it changing to become a much more user-friendly environment as a result, incorporating intelligent retrieval and filtering, personalized search selection and multilingual access.

  • Online financial information and brokering services As an area that requires exact information at the touch of a button, this sector is starting to employ HLTs for both the interface for accessing information and the processing of this information. We find financial and brokering services that allow the user to access information over the phone, guiding a system by speech. And the information can be highly protected with the use of voice identification and recognition.

  • Intranet services The technologies that can assist your organization in producing and accessing digital content for a linguistically diverse global marketplace. Your intranet can use HLTs for knowledge management, workflow support, information retrieval, speech-enabling automated assistants, and tools to support the multilingual creation of and access to corporate documentation.

  • Publishing Although the hard copy will never disappear, the publishing world is finding increasing advantages in applying the new technologies for language production. Electronic delivery has its place especially for enabling an international, multilingual market. This is particularly so for the production, localization and cultural adaptation in corporate publishing.

  • e-Travel Online tools for the travel industry have exploded in recent years, with e-travel becoming one of the fastest growing e-commerce sectors. HLTs assist e-travel vendors with web-site translation tools, speech driven reservation systems, and multilingual information terminals. Follow this link for a report on the 'Opportunities and obstacles for human language technology in the tourism sector'..

  • Broadcasting Voice activated television studios are currently being developed to help the television production process. A live news programme will go out seamlessly due to voice prompts by the presenter that cue in the lights, sound, pre-recorded reports and graphics sequences. Automated TV studios will allow new producers to concentrate on better content and pre-production.

  • Onboard navigation systems In-car systems have already been introduced that allow you to access traffic new and route information on the move. And 'hands-free' is the all essential term for a system that will allow you to activate an information provider for all your journey needs using nothing more than your voice.

  • Online Machine Translation With the rise of the multilingual web, with more websites now being produced in languages other than English than ever, the need for instant document translation has escalated. Users need fast access to web pages in languages other than their own, and businesses need to localize their e-commerce and corporate sites. We are seeing the growth in online, automatic translation, and in language-sensitive search engines allowing the user to search the whole web in their native tongue. Follow this link for an article on the future of Machine Translation.

 

 
 


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This page last updated 12.06.2002 17:12
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